211: Why Winning is Not a Strategy: an interview with Zac Logsdon • My Quest for the Best with Bill Ringle

Zac Logsdon, author of Winning, is Not a Strategy

Zac Logsdon and Bill Ringle discuss methods and advice for sports and any industry looking to increase traffic at their events and venues.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Interview Insights

Top 3 Takeaways from this Interview

Engagement through athletic events is one of the biggest problems that college athletic directors and administrators struggle to solve.
Unsurprisingly, social media and the proliferation of college sports broadcasts have lowered in-person fan attendance at college sporting events – but through smart moves, some programs are bucking this trend.
Treating your product (“college sports events” in this case) the right way leads to greater levels of success.

Read the Show Notes from this Episode

Zac tells us how his parents inspired him to build his own business. [1:54]
“My favorite thing is to build things, fix things.” [3:54 ]
Aspects of the sports industry are declining. Zac tells us why and how. [5:03]
“You don’t think about what you are losing [by not attending events live].” [7:30]
Why does watching a sport in person a “type of emotion” rather than watching it on TV. Zac explains this phenomenon. [8:54]
Zack explains how family members are siloed even though they live under the same roof. [10:33]
“We should not wait for our product to improve and sell itself. ” [13:48 ]
Zac tells us what we should do to introduce people to new ways of thinking to help people change perspectives about our product. [17:16]
“If you want to sell more season tickets, that’s where you hit them – stop trying to create mini packs.” [22:27]
“Look at your data because data doesn’t lie.” [23:06]
The My Quest for the Best Lightning Round begins [31:44]

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Expert Bio

Zac Logsdon is CEO and founder of Old Hat, a strategic marketing company specializing in the sports and entertainment industry. Over the past two decades, he has worked with more than 150 sports and entertainment organizations to help drive attendance to their events and venues and improve the experience for fans and attendees.

Zac has successfully run Old Hat Creative for more than 15 years, having grown from one employee with one client to employing nearly a hundred people (combined) over that period and partnering with nearly every major collegiate athletic program in the nation with multiple professional organizations.

Additionally, Zac has written two books on the topic of sports and/or entertainment marketing. The first, If Not for Athletics, is a collection of inspirational stories from athletics administrators around the nation about times when they witnessed the true power and impact athletics can provide.

Recently, Zac published his second book; Winning is Not a Strategy: A Game-Changing Approach to Driving Attendance, which is a guide for those charged with reversing the trend of declining attendance at sporting events. While focused on athletics, his second book contains methods and advice that apply to any industry looking to increase traffic at their events and venues.

Zac also hosts two podcasts based on his books. The first, Stop the Clock, retells inspirational sports stories in the words of those who lived them. And the Winning is Not a Strategy podcast poses a weekly question that is addressed by experts in the athletics industry.