Month: March 2016

123: Staying on the Bleeding Edge – Featured Interview with guest expert Mitch Joel

Mitch Joel

Listen to this interview to learn:

  • How when you help brands stay on the leading edge, you often have to stay on the bleeding edge
  • Changes that are occuring between the pure play ad agencies vs. the digital agencies
  • Impact of reaching customers when they have many choices of screens, from desktop to iPad/tablet to mobile
  • Fundamental tenets of customer engagement that still guide online marketing strategies
  • What Walmart did differently to engage customers around a Mother’s Day campaign led by Twist Image

Mitch Joel talks with Bill Ringle about how brands use technology to form and develop direct relationships with customers.

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