September 2015

110: Digital Convergence Marketing – Interview with Fred Catona

fred catona 

Listen to this interview to learn:

  • The most memorable lesson he learned from Priceline founder, Jay Walker
  • Why having a message foundation is the critical step to get right for a marketer
  • How to leverage the speed and feedback advantages of direct response radio advertising
  • What role the trust agent plays in marketing for businesses that range from medical practices to travel, especially if you have a skeptial audience
  • What specific criteria you can use to decide if radio advertising can help you grow your business

Fred Catona talks with Bill Ringle about achieving large-scale success in business based on direct marketing principles and paying attention to what works. 

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