September 2015

111: The Oracle Question – Featured Interview with guest expert Dave Logan

MQ4B Podcast

Listen to this interview to learn:

Dave Logan talks with Bill Ringle about how people communicate within a company.

110: Digital Convergence Marketing – Interview with Fred Catona

MQ4B Podcast

Listen to this interview to learn:

The most memorable lesson he learned from Priceline founder, Jay Walker
Why having a message foundation is the critical step to get right for a marketer
How to leverage the speed and feedback advantages of direct response radio advertising
What role the trust agent plays in marketing for businesses that range from medical practices to travel, especially if you have a skeptial audience
What specific criteria you can use to decide if radio advertising can help you grow your business

Fred Catona talks with Bill Ringle about achieving large-scale success in business based on direct marketing principles and paying attention to what works.