Listen to this interview to learn:
- The most memorable lesson he learned from Priceline founder, Jay Walker
- Why having a message foundation is the critical step to get right for a marketer
- How to leverage the speed and feedback advantages of direct response radio advertising
- What role the trust agent plays in marketing for businesses that range from medical practices to travel, especially if you have a skeptial audience
- What specific criteria you can use to decide if radio advertising can help you grow your business
Fred Catona talks with Bill Ringle about achieving large-scale success in business based on direct marketing principles and paying attention to what works.