September 2013

61: People in Progress – Interview with Terry Hawkins

Listen to this interview to learn:

How getting new business can often be an indirect process, fueled by enthusiastic outreach
The benefit of focusing on improving the client’s situation
Using cartoon characters Pitman and Stickman to explain change to business teams
What happens to groups where the incentive system is out of synch with the company values
How effective business growth starts with effective hiring

Terry Hawkins talks with Bill Ringle about being a positive inflluence in organizations.

60: You Can Always Sell More – Interview with Jim Pancero

Listen to this interview to learn:

How to measure success during slow sales periods.
What sales people and self-taught swimmers have in common.
What question to ask your salesperson to quickly determine how strategically he or she is approaching customers.

Jim Pancero talks with Bill Ringle about sales effectiveness.

59: The On Demand Brand – Interview with Rick Mathieson

Listen to this interview to learn:

How Rick reached Tom Peters and formed the basis of a professional mentorship and friendship.
What the sustaining energy is that keeps people engaged and “in the conversation” both online and off line.
Contrasting examples of a company that bombed with their online effort and several that hit home runs.
The law of transparency online that allows even the smallest pizza shop to use these largely no-charge tools to build a fan base.

Rick Mathieson talks with Bill Ringle about the interesting journey from writer to digital marketing author and expert.