January 2013

42: Zing Your Brand – Interview with Mary van de Wiel


Listen to this interview to learn:

  • How a brand anthropologist operates.
  • How to use the question “Why do you do what you do?” to uncover important core answers.
  • What makes people “lean into” a web site when it is well-executed.
  • The missed opportunity of not thinking you’re a brand if you’re “less than Nike.”

Mary van de Wiel [aka Van] talks with Bill Ringle about the importance of branding and its applications.

41: Killing Giants – Interview with Stephen Denny


Listen to this interview to learn:

  • How being flexible allows you to respond to critial changes faster
  • What “brand tension” is and how it creates opportunities
  • How to respond to structural shifts in the market
  • What to do when you find that you’ve been trapped by your own success

Stephen Denny talks with Bill Ringle about strategies that business leaders can use to make gains effectively against corporate competitors.

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