December 2011

13: Dream, Inc. – Interview with Bob Cooper

MQ4B Podcast

bob_cooper

Listen to this interview to learn:

  • Where to look to identify cutting edge business trends.
  • The significance of a freemium model for market testing.
  • A case study of a company that learned the benefit of selling ancillary products to accommodate customer space constraints.
  • The need for a safe space to explore ideas and new ways of doing business.
  • How important leadership is in supporting or diluting the success of a project.

Bob Cooper talks with Bill Ringle about principles and examples of how innovative design helps service businesses create and maintain ongoing revenue streams.

12: Negotiation Boot Camp – Interview with Ed Brodow

MQ4B Podcast

ed brodow

Listen to this interview to learn:

  • The steps taken to transition from Hollywood studios to corporate stages
  • How one firm took these lessons and increased their average sales price by 59%
  • The number one asset you have control over and how to make the most of it
  • Who is Ed’s role model for effective negotiations and how this character’s skills can benefit every professional

Ed Brodow talks with Bill Ringle about building a successful business from years in Hollywood as an actor and a passion for teaching business people how to negotiate effectively. 

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