Jeff Tippett, Speaker, Author, Entrepreneur
Bill Ringle and Jeff Tippett discuss using influence as a superpower in small business leadership.
>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.
Top Take-Aways from this Interview
- The difference between persuasion and manipulation
- Why asking clarifying questions is the key to being more persuasive
- How to find alignment between your goals and your customers’ and clients’ needs
- How developing a message can help appeal to people’s thumbs as well as their brains
- What role emotion plays in listener’s buying into what you have to say
Tweet-Ready Insights from this Episode
Read the Show Notes from this Episode
2:01 How Jeff’s youth piano teacher instilled a sense of discipline and determination in him.
4:19 “Manipulation is to control or influence a person or situation, to do it cleverly, to do it unfairly. So like persuasion, we are moving people, but we’re moving people out of our own self-interest or our own best interest.”
4:38 “Persuasion is the same, we are causing people to do something, but we’re doing it through reasoning or through argument.”
5:26 The two words that identify whether someone has been manipulated or persuaded.
5:40 On Persuasion “They have adopted my truth, my reasoning for themselves, and they see it in their own self-interest.”
6:53 “When other people are asking and we’re expressing, that’s when we begin to have these good conversations.”
8:41 Why sales isn’t about the product but about solving problems for your customers.
9:19 “Persuasion is leadership.”
9:45 Paraphrasing Zig Ziglar - “If we help enough other people get what they want in life, then we’ll get what we want in life.”
11:39 On social media - “We’ve got seconds here to capture their attention and we have to capture their attention early.”
13:11 “The big part of this is not throwing everything out there at once, but we’re trying to just whet people’s appetite.”
13:51 Have conversations, don’t give monologues.
14:22 “I want them to be so curious that they’re asking me questions.”
15:15 “Use the words 'you' or 'your' extremely early in the conversation.”
17:37 #freethemimosa - “I had to attach that emotion of being told ‘no,’ to a solution of being told ‘yes.”
19:02 Loss aversion vs. prospect theory - “People will respond to what you want them to do more readily if you take $1000 out of their checking account versus promising them that they’ll get a thousand dollars.”
19:50 How to use humor to connect with your audience
22:10 Why Billy Graham was such a phenomenon
23:24 “We believe that we do bring a solution to people.”
24:00 The Lightning Round
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Jeff Tippett is a speaker, author, and entrepreneur.
Jeff has worked with renowned clients like Airbnb, The National Restaurant Association, The League of Conservation Voters, The League of Women Voters, as well as others.
Jeff's second book, slated for late Fall 2018, is tentatively titled: Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need. His bold statement is that we all live or die based on our ability to persuade.
In 2014, Jeff founded Targeted Persuasion, an award-winning public affair and communications firm, and has worked with renowned brands like Airbnb, The National Restaurant Association, The League of Women Voters, The League of Conservation Voters, plus others.
The heart and soul of Jeff’s presentations is the emotional story he tells of adopting his youngest daughter from Haiti while the country’s government was collapsing. Through this near-death experience of navigating civil unrest and institutional bureaucracy in a third world nation, Jeff learned valuable lessons on how to persuade others without ever manipulating. Jeff unpacks these secrets of the superpower of persuasion in every presentation.
For more information, visit Jeff's website.