197: Deconstructing Essentialism, The Disciplined Pursuit of Less for Small Business Leaders with Greg McKeown

Greg McKeown, New York Times Bestseller, Speaker

Greg McKeown and Bill Ringle discuss the philosophy and practice of essentialism as it applies to leadership and life outside the office.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 3 Take-Aways from this Interview

  • How Gandhi’s essentialist mindset allowed him to be so present with his grandson despite massive pressure and social responsibilities.
  • The essentialist approach in three stages: 1) Explore and Evaluate. 2) Eliminate. 3) Execute.
  • Why the reality of entrepreneurship is often different from the goal of it, and what entrepreneurs can do to avoid being stretched too thin by applying these principles.

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Expert Bio 

Originally from London, England, Greg McKeown is the author of the New York  bestseller, “Essentialism: The Disciplined Pursuit of Less” and the founder of McKeown, Inc, a company with a mission to teach Essentialism to people around the world. Their clients include Adobe, Apple, Airbnb, Cisco, Google, Facebook, Pixar, Salesforce.com, Symantec, Twitter, VMware, and Yahoo!.

McKeown has spoken to hundreds of audiences around the world including in Australia, Bulgaria, Canada, China, England, Holland, India, Ireland, Italy, Japan, Norway, Singapore, South Africa, and the United States. His writing has appeared or been covered by Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine and Harvard Business Review. He has also been interviewed on television and radio shows including NPR, NBC, and the Steve Harvey Show.

In 2012 he was named a Young Global Leader by the World Economic Forum. McKeown now lives in Silicon Valley with his wife and their four children. He earned an MBA from Stanford University.

For more about Greg McKeown and his work, please visit his website at www.gregmckeown.com

Contact Info for Greg McKeown

Web address: www.gregmckeown.com

Travels from: San Francisco, CA

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