192: Subscription Marketing – Featured Interview with Anne Janzer - My Quest for the Best

192: Subscription Marketing – Featured Interview with Anne Janzer

Anne Janzer, Author, Consultant

Bill Ringle and Anne Janzer discuss subscription marketing strategies for nurturing customers in a world of churn.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top Take-Aways from this Interview

  • Subscription models fundamentally shape the way customers see companies and brands.
  • Why subscription models are more than just transactions, they’re relationships.
  • The phenomenon of Super-Users and why every company should seek them out and cultivate them.
  • How Adobe changed the game by being among the first to adopt a successful subscription model, despite financial media criticism.
  • What companies with a subscription model can do to sustain a customer’s trust long term. 

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Expert Bio 

As a writer and marketer, Anne Janzer has worked with more than 100 technology companies. In 2015, inspired by the changes she saw happening in the software industry around her and their potential ramifications for marketers, she wrote the book Subscription Marketing: Strategies for Nurturing Customers in a World of Churn. That book is now in its second edition and has been published in Japanese and Korean languages.

For more about Anne Janzer, visit her website.

Contact Info for Anne Janzer

Web address: www.annejanzer.com 

Travels from: Mountain View, CA

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Books Authored by the Guest