Entrepreneur Advisor and Marketer
- Pete Williams’ “7 Levers” approach to business growth
- How telling a story can make a dry business topic become infinitely more interesting.
- Why it’s important to step back and ask “What really drives profit in a business?”
- The reason why focusing on achieving 10% wins is more sustainable long term.
- Pete’s trusted tools for split testing
1:53 Pete describes the impact business greats Richard Branson and Bill Gates had on his young entrepreneurial mind.
3:55 What Pete’s early retail jobs taught him about running a business.
5:36 “I’m a really big believer in stories.”
7:30 Summary of the relationship of JJ the bike store owner and Charlie the mentor featured in Pete’s book Cadence.
8:43 Why so many business owners deal with the “little feeling of overwhelm.”
9:02 “Most people don’t realize the need for that skill set before it’s too late.”
10:23 “What really drives profit in a business?”
11:15 “You don’t have to double your leads or double your traffic to get a 2x profit. You can [instead] increase 7 areas by 10%”
13:53 The impact of small wins.
14:57 The 7 Levers approach to business growth.
16:30 “All you need to do is increase each of those [levers] by 10%.”
17:49 “There’s only 7 things that grow profit, and only 7 things you have to manage, and measure.”
18:51 Tools you can buy to help manage and measure these levers.
20:14 Why you shouldn’t overcomplicate managing these levers.
20:37 “One of the reasons people think it’s scary is because they don’t want to look at the numbers in two months time and see minimal growth.”
21:31 “Small wins are what you need.”
25:25 Why you should engage your whole team to work on increasing the levers together.
26:41 Pete’s trusted split testing tools.
29.51 You shouldn’t change tools that are working just because you’re bored with it.
30:45 The Lightning Round![/thrive_accordion][/thrive_accordion_group]
Pete Williams is an entrepreneur, advisor, and marketer who Forbes recently called, “one entrepreneur today that every marketer should be modeling,” while Inc. describes him as, “a savvy marketing strategist.”
A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient, and an Australian Business Award Winner for Marketing Excellence, he is the co-founder of numerous businesses across varying industries—from telecommunications services to e-commerce.
Having been referred to as “Australia’s Richard Branson” in media publications, Pete first made a name for himself when, at age twenty-one, he sold Australia’s version of Yankee Stadium, the Melbourne Cricket Ground, for under $500—which you can read about in his first book, How to Turn Your Million-Dollar Idea Into a Reality (2007).
Pete’s companies include Infiniti Telecommunications, SimplyHeadsets.com.au, SpringCom Telecommunications, and Preneur Group (www.PreneurGroup.com), an advisory-consulting firm that guides business owners through the process of increasing profits, margins and other key indicators by using the 7 Levers approach to business growth.
For more information, visit Pete Williams’ https://cadencebook.com/.
Contact Info for Pete Williams
Web address: http://www.preneurgroup.com/
Travels from: St Kilda, Victoria, Australia