16: Igniting Performance – Interview with Michael Hoffman

President of Igniting Performance and Certified Speaking Professional

Carrollton, TX

Listen to this interview to learn:

  • How the careful choice of language creates mental hooks that carry learning forward
  • The benefits of living “on purpose”
  • The bank case study that highlights the importance of simple actions that help your team connect with customers

Expert Bio

Michael Hoffman is President of Igniting Performance, a company that specializes in the skills of sales, customer loyalty and leadership. Over the last 17 years, Michael has delivered professional speaking engagements and customized training to organizations across this country and abroad, including IBM, Microsoft, SYSCO Foods, California Press Association, and many more.

As a speaker and leader, Michael seeks to help people cultivate the tactics and techniques necessary to approach their jobs “on purpose,” with an attitude of ownership and professionalism. He uses his varied background – as a waiter, DJ, entrepreneur, TV host, sales manager, human resource generalist, and national sales trainer – to drive home his message that business is and will always be about “people”, and that how businesses approach customers sets them apart from the competition.

For more information, visit Michael’s website.

Contact Info for Michael Hoffman

Web address: IgnitingPerformance.com

Travels From: Dallas, TX

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